The Founders' Hub

Knowledge for every step of the founder's journey

Building a startup means making a series of decisions that are high-stakes, time-pressured, and often irreversible - usually without much experience to draw on. The Founders' Hub is built around the 10 key moments in a founder's journey.

You won't always face them in order, and you certainly won't face them all at once, so we've made it easy to go straight to the area you're wrestling with right now. Each section cuts through the noise with honest, practical thinking written by founders who've been in your shoes.

Decision 1:

Is this idea worth pursuing?

View all articles on the topic 'Is this idea worth pursuing?'

Decision 2:

Will anyone actually pay for this?

View all articles on the topic 'Will anyone actually pay for this?'

Decision 3:

What do I build first?

View all articles on the topic 'What do I build first?'

Decision 4:

Who do I need to build this with?

View all articles on the topic 'Who do I need to build this with?'

Decision 5:

How do I know when I'm ready to launch?

View all articles on the topic 'How do I know when I'm ready to launch?'

Decision 6:

How do I get my first users?

View all articles on the topic 'How do I get my first users?'

Decision 7:

Is it working - and how do I know?

View all articles on the topic 'Is it working - and how do I know?'

Decision 8:

Should I raise money?

View all articles on the topic 'Should I raise money?'

Decision 9:

How do I scale without breaking things?

View all articles on the topic 'How do I scale without breaking things?'

Decision 10:

Do I sell, stay, or step back?

View all articles on the topic 'Do I sell, stay, or step back?'

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