Co-founder

Greg Bloor

As co-founder, Greg’s turns big ideas into tangible outcomes. He leads the production team, providing strategic guidance to our experienced team. Under his guidance, the team has won awards for work on Obu, Podium, The Gruffalo, and more.

Articles written by Greg Bloor

Is this idea worth pursuing?

The User Value Canvas: starting with what users need, not what you want to build

Greg Bloor

Co-founder

Will anyone actually pay for this?

The 72-hour interest test: how to validate your startup idea before you spend a penny

Greg Bloor

Co-founder

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Co-founder

Greg Bloor

Articles written by Greg Bloor

Is your startup idea worth building?

The landing page that teaches, not just sells

Studio, freelancer, or in-house: how to choose

Your referral programme isn't a feature - it's a product decision

Diagnosing churn: where to look when users aren't coming back

Naming, branding, and other things not to overthink

Why friends and family aren't your users

How to scale a team when it's still your baby

Your startup metrics are lying to you (and you're letting them)

Founder burnout: how to spot it and what to do about it

The User Value Canvas: starting with what users need, not what you want to build

The 72-hour interest test: how to validate your startup idea before you spend a penny

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