Co-founder

Greg Bloor

As co-founder, Greg’s turns big ideas into tangible outcomes. He leads the production team, providing strategic guidance to our experienced team. Under his guidance, the team has won awards for work on Obu, Podium, The Gruffalo, and more.

Articles written by Greg Bloor

Will anyone actually pay for this?

Your startup metrics are lying to you (and you're letting them)

How do I get my first users?

Your referral programme isn't a feature - it's a product decision

Will anyone actually pay for this?

Why friends and family aren't your users

What do I build first?

The User Value Canvas: starting with what users need, not what you want to build

How do I get my first users?

The landing page that teaches, not just sells

Will anyone actually pay for this?

The 72-hour interest test: how to validate your startup idea before you spend a penny

Who do I need to build this with?

Studio, freelancer, or in-house: how to choose

How do I know when I'm ready to launch?

Naming, branding, and other things not to overthink

Is this idea worth pursuing?

Is your startup idea worth building?

How do I scale without breaking things?

How to scale a team when it's still your baby

Do I sell, stay, or step back?

Founder burnout: how to spot it and what to do about it

Who do I need to build this with?

Digital product studio vs digital agency: what's the difference, and which one do you actually need?

Is it working - and how do I know?

Diagnosing churn: where to look when users aren't coming back

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