This is the story of how we helped MoneySuperMarket launch their loan 'smart search' platform in time for a national advertising campaign.f
With an innovative and brilliant idea to make finding the right loan easy, moneysupermarket.com approached us to build a new 'smart search' platform from scratch and in time for the launch of their multi-million pound ‘You're so Money Supermarket’ campaign.
Working on site directly with moneysupermarket.com’s senior leadership team, we plugged into the 3rd party platforms and credit bureaus using cutting-edge cloud-based technology.
We mapped all the moving parts to create a seamless customer experience. Using Agile, we built the algorithms, connected all the datapoints, and created the interface for the search platform.
Adopting our active strategy approach to create something that had never been done before meant we could build something from scratch and in an incredibly short time frame. And all whilst adhering to strict brand guidelines and financial regulatory standards, handling data security issues and liaising with the FCA.
But it was all worth it. For the first time ever, consumers could search for a loan without it impacting their credit score – something that’s now considered standard practice.