This is the story of how we teamed up with the innovation team of a global brand to devise and test new D2C propositions.
Pentland’s innovation team was looking at new direct-to-consumer (D2C) propositions for their sportswear brands and the different ways they could service customers looking to kit out their sports teams.
The Pentland team thought that one particular idea had legs, namely a build-your-own sports kit for rugby, football, swimming and cycling teams. They’d identified that this needed to be a player-led design proposition – a digital platform where consumers could put together their own team’s sports kit.
Employing design thinking to solve Pentland’s challenge was a fast and effective way to look at how best to implement the Made By You proposition which was part of a larger programme of innovation.
We led the sessions and defined the programme’s direction for the current and future phases including the build of a mid-fidelity prototype.
