Endura: Disruptive Prototyping

Client:
Pentland
Industry:
May 7, 2024

This is the story of how we teamed up with the innovation team of a global brand to devise and test new D2C propositions.

Project Overview

Pentland’s innovation team was looking at new direct-to-consumer (D2C) propositions for their sportswear brands and the different ways they could service customers looking to kit out their sports teams.

The Pentland team thought that one particular idea had legs, namely a build-your-own sports kit for rugby, football, swimming and cycling teams. They’d identified that this needed to be a player-led design proposition – a digital platform where consumers could put together their own team’s sports kit.

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